• Praise for Icon from celebrity

    A stand produced by Icon Exhibitions has received praise from the UK’s best-selling cookery writer, Delia Smith.

    Icon designed and manufactured a 10 x 4 metre stand for Birmingham bakeware company Alan Silverwood Ltd at the NEC’s Spring Fair, to launch Silverwood’s new range of ‘DeliaOnline’ branded bakeware.

    Managing Director, Simon Silverwood says, “We were very happy with the exhibition stand Icon produced for us – it showcased our company and products superbly and provided the perfect backdrop for our new DeliaOnline range. This was the first time ever that Delia had put her name on a product, and we were very anxious that we should demonstrate our appreciation of this fantastic opportunity by exceeding her expectations. When Delia attended the fair, I was delighted to see that she was clearly impressed with the stand. In fact, she took the trouble to say how much she liked the design and presentation. Just as important was the reaction of our customers: since the Fair, we have seen a huge increase in orders. Thank you Icon: Job done!”

    The exhibition stand was designed and produced in Icon’s new 10,000 square foot premises on Watling Street Business Park, just off the A5, that the company moved to at the start of 2013.

    Wayne Ball, MD of Icon Exhibitions & Display Ltd says, “It’s great that we’ve had chance to be involved in such an exciting product launch, and are thrilled that everyone was pleased with the end result, including Delia herself!”