The Show
MACH
CUSTOM
NEC | Birmingham
MACH is a bi-annual event for engineering-based manufacturing technologies, run by The Manufacturing Technologies Association at the NEC which attracts 25,000+ visitors.
THE SOLUTION
Having worked with Hainbuch for several years, Icon’s creative designers re-developed an existing design and utilised some of the existing stand components that were in storage at Icon’s HQ. The larger 60 sqm stand incorporated economical LED lighting within display apertures to give a clean focused display solution and well-lit product displays.
The main area contained ample space for specific product-led presentations, a room for breakout meetings plus a private area with LED downlighting and smart, top-quality furniture to give the Hainbuch team a private place to host more in-depth discussions. There was also a fully functioning kitchen to keep the team and clients refreshed.
Hainbuch UK is a pioneer for modern work-holding solutions, on a mission to simplify and revolutionise work-holding processes worldwide.
Having secured a larger stand space at the MACH show, the Hainbuch team wanted to ensure it utilised the extra space well to maximise the company’s brand image. Icon’s knowledge and extensive experience exhibiting at MACH allowed the team to create a stunning stand to meet the brief and show objectives.
