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Icon gives local businesses an international edge21.05.15
Icon Exhibitions & Display Ltd is building a reputation for helping local businesses promote their brands internationally. It has recently helped two local businesses, Burntwood’s RGK Wheelchairs and West Bromwich based Majorsell exhibit at European trade shows to promote their products and services abroad.
RGK Wheelchairs needed to promote its bespoke, hand-made wheelchairs at Rehacare, the leading international rehabilitation and care exhibition in Dusseldorf, Germany, whilst Majorsell was looking to promote the company’s airbrake parts and compressors at Automechanika in Frankfurt.
Both RGK Wheelchairs and Majorsell received recommendations to speak to Icon Exhibitions, which has its head office and manufacturing facility on Watling Street Business Park, just off the A5 in Cannock.
Tiffany Clowes, Creative Marketing and Media Co-ordinator at RGK Wheelchairs says: “Rehacare is the biggest exhibition in our sector, so it was exceptionally important that our stand looked the best it possibly could. Despite a very tight time frame, the team at Icon Exhibitions went the extra mile and produced an exceptional stand for us – which generated a lot of interest and new leads.“
James Darwin, Purchasing Manager at Majorsell says: “We’ve exhibited in Frankfurt a number of times before as it’s the main show in our industry, but we felt we needed a fresh approach and some professional expertise to take the quality of our stand to the next level. Icon Exhibitions developed a design that made us stand out from the competition, and we got loads of positive feedback about the stand, plus lots of good leads. The best bit was that everything was all done for us – our team pretty much just had to turn up and start talking to potential customers!”
MD of Icon Exhibitions, Wayne Ball says: “It’s always difficult for companies needing a new supplier, especially when exhibiting at an important show when so much is at stake. We’re glad that Icon Exhibitions was recommended to RGK Wheelchairs and Majorsell, and are pleased that both companies are delighted with our work, as we’ve really enjoyed working with them on their projects.”