The Show
LONDON BUILD EXPO
SYSTEM
Olympia | London
London Build is the largest construction and built environments show in the UK, based at London Olympia, and attracts more than 25000 visitors each year.
THE SOLUTION
Icon was able to provide a modular, reusable, lightweight exhibition and audio-visual system that could be expanded if required in the future. A raised floor and luxury velour carpet gave the space a quality feel, fitting for a well-established market leading brand, whilst the aluminium system walling and aluminium panelling created the ideal backdrop for the quality, robust and reliable products being launched at the show.
Alongside a solid reception counter, Icon installed an innovative LED audio-visual system that involved a simple ‘square’ of moving images, which was pre-programmed to catch passers-by with the MCR Safety video showreel.
MCR Safety has over 40 years’ experience as a leader in Personal Protective Equipment (PPE).
With the company’s HQ in Memphis, USA, the company wanted to showcase its European division, MCR Europe to bring visibility of the company’s products to the UK & European markets.
As first-time exhibitors in the UK, MCR Safety needed a contractor they could trust to create a modular system that would work in a variety of environments.
