The Show
THE BRITISH BLIND & SHUTTER SHOW
CUSTOM
The Ricoh Arena | Coventry
The British Blind & Shutter show runs every 3 years showcasing blinds, shutters, awnings, fabrics, machinery and components and attracts exhibitors and visitors from all over the world.
THE SOLUTION
Icon created a bespoke design-led solution with visual elements, working exhibits and striking graphics to give SHY Shading its best exhibition stand to-date.
Icon designed and manufactured the creative elements, then tested all the working exhibits in its 20,000 sq ft manufacturing base to ensure everything would work perfectly in front of potential customers on the stand.
Working to the maximum space height, Icon installed full colour graphic walls, powered exhibit displays, a serviceable storage space and a suspended 3D SHY Shading logo within the 20 square-metre stand and utilised low power LED lighting, 3D components and a variety of high-quality finishes to complete the look.
SHY Shading Solutions is a leading designer and manufacturer of commercial roller blind systems.
Having recently rebranded, SHY Shading Solutions wanted to ensure its presence at the show was memorable. The team wanted an attention-grabbing stand that used as much of SHY’s product range in the exhibition space as possible.
