The Show
GLEE
CUSTOM
NEC | Birmingham
The Garden, Leisure, Equipment Exhibition (GLEE), held at the NEC is the UK’s largest showcase of garden and outdoor living trends, with 7000+ visitors each year.
THE SOLUTION
Designing, manufacturing and installing to a 6-metre height creates challenges including planning permission, structural calculations and regular building inspector visits for any stand higher than 4-metres in the 6-metres exhibition zone.
Icon’s years of experience and professional team of CAD designers, carpenters and project managers ensured all these requirements went without a hitch.
Utilising specialist access platforms and lifting equipment, Icon provided 6-metre high graphic walling and living display areas dressed with products and plants. There was also a hospitality area to seat 50 guests, a variety of audio-visual outposts throughout the stand and a fully functional kitchen.
Westland, one of the fastest-growing horticultural companies in the UK required a visual presence throughout the whole hall at GLEE utilising the available 6-metre height cap.
The brief required a central hospitality area with luxury outdoor furniture, audio-visual displays, living displays supported with marketing messages for the various sub-brands plus graphics of the company’s international advertising campaigns around the stand perimeter.
